Category: Digital Marketing

OK, I’m going to call it: Threads is here to stay. After a record-breaking start, […]

“This year is going to be transformative!” As humans, we tend to say (and believe) […]

From the moment I started my company, Motif Skincare, I knew I was entering a […]

It’s not the first time I’ve tried out LinkedIn Premium — but it is the first […]

Inaccurate, packed with “filler,” or completely AI-generated — bad B2B (business-to-business) content is easy to […]

Like many small business owners, I spent a lot of time in 2023 considering how […]

There is no new idea under the sun, which makes setting yourself apart from the […]

Picture this: you spend hours working on a piece of content only to direct your […]

What would it be like if your prospective buyers could meet your brand? What would […]

My business started off as a small, experimental project nearly a decade ago. I had […]

After a record-breaking launch and a quick drop-off in regular users, Threads is on the […]

Last year, I shared Buffer’s top social posts and why I thought the posts performed […]

As the year winds down, it’s time to stroll down memory lane and revisit the […]

Buffer changed a lot in the last year. In total, we released 26 fantastic features. […]

As a Gen X founder, I initially thought TikTok was not for me. I didn’t […]

Last year was a big year for my handmade ornaments company, Forged Flare. We went […]

LinkedIn carousels are a great content format for many reasons. First, the LinkedIn algorithm prioritizes […]

Since the first blog post was published and the first YouTube video was posted, content […]

X, formerly known as Twitter, has gone through a lot of changes since its ownership […]

I’ve attempted to get verified on Instagram about three times over the past few years […]

We’ve all been part of the rush to figure out gifts for family and friends […]

For small businesses, a little visibility can go a long way. And there’s no better […]

💡 At Buffer, we’ve long aimed to default to transparency, a practice we believe helps […]

Can you run a social media account only using AI? I recently took some time […]

Social media had a pretty interesting year, from the rise of the creator economy to […]

It was 2015, and I was in my first year of college when I learned […]

Think about five content creators you admire. Regardless of who they are, there’s a common […]

As part of my comprehensive Buffer onboarding — which had me up and running at […]

Anyone trying to grow a personal brand online eventually has to choose which social media […]

Six months ago, we noticed an interesting phenomenon. Each week, we (the Content team) would […]

My mom taught me a neat trick when I went to college: Take the leftover […]

If you fail to plan, you plan to fail. As a super Type-A person, that’s […]